Capstone are a property and strategic advisory service that manage the relationships between investors and developers. In refreshing their brand, my role was to take a supplied logo design and develop a mnemonic to bolster the brand identity with its own visual language and design functionality. The three dots represent their 3 brand pillars; trust, integrity and aligned vision. I formalised the brand guidelines with my design and copy. The guidelines included art direction for photography, apparel, stationery and corporate communications.
