Carlisle Homes run a number of promotions a year, sometimes in tandem, which means they need to maximise on their visual impact with promotions that can have complicated promotion mechanics. This promotion required 3 posters for each of their sub brands, offering cashback incentives to purchase extras on new homes bought within those ranges.
Strong, 3D typography with a judicious use of space to sell in the message made these 3 posters an effective and succinct communication.
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