The first project I worked on at Big Red was Coles’ Christmas campaign for 2019. A vast campaign that takes several months of planning, I was tasked with completing a campaign framework that represented Coles’ creative strategy for this occasion, was AA compliant across all digital executions and could also be easily adapted for TVC and out of home.
This included in-store theatre pieces, a kit of parts with well over a hundred different items to carry Coles’ Christmas message through the line including several large out of home executions.
