Coles Local is a new concept for their supermarkets which taps into shopper trends of buying local and supporting local suppliers. I worked on this project under the direction of Big Red's Design Director, to bring Coles Local St Kilda to life with updated branding, photography and a number of in-store and out of home executions.
This was an exciting project which allowed me to stray from Coles’ branding to deliver something fresh
and unique to St Kilda.
and unique to St Kilda.
