Fitness First engaged Thinkerbell to create a campaign commencing 2021 to encourage people back to the gym. The campaign centred around the diversity of their members and the types of programs offered by the club with the tagline ‘Put Yourself First’. Working closely with the lead art director, I was tasked with developing the concept across multiple touchpoints, assisted with retouching and adapting the design, created out of home executions that would work for billboards and metrolites as well as online and social. This huge campaign went live at the beginning of Feb 2021 across Australia.
Credit: Thinkerbell
