Ladbrokes have just launched a new campaign and they've brought in Mark Wahlberg as Mike Iceberg to 'Ladbroke' the action. A fun campaign while freelancing for Thinkerbell, I assisted the lead art director in creating the 'Ladbroke It' Campaign Toolkit. A 100+ page document that outlines how Mike should be used, the language, the design and look and feel for every touchpoint and out-of-home or social execution. This toolkit was handed back to the Ladbrokes in-house design team for rolling out the individual assets for the campaign.
Credit: Thinkerbell
Credit: Thinkerbell
