To mark World Suicide Prevention Day on the 10th September 2022, Lifeline sought to confront these stigmas and 'Shine a Light' on them. Thinkerbell developed a national poster campaign to bring this idea to life. I worked with the lead art director to make the creative work across multiple touchpoints including a landing page. The image required some retouching so I scaled it up in Gigapixel and we ended up with a brand asset that could work across any touchpoint and execution.
We won Best Ads for this outdoor: https://www.bestadsontv.com/ad/139683/Lifeline-Shine-a-Light-on-Suicide-Stigmas
Credit: Thinkerbell
