Mars Wrigley Australia is celebrating its transition to paper-based wrappers for Mars Bar, Snickers and Milky Way with a launch campaign in partnership with Rolling Stone Magazine.
The work features a special edition of the magazine, out-of-home executions and a digital campaign. They also include Australian rap artist and proud Gomeroi man Kobie Dee in a celebration of “The Biggest Thing in Wrap” for 2023.
The work features a special edition of the magazine, out-of-home executions and a digital campaign. They also include Australian rap artist and proud Gomeroi man Kobie Dee in a celebration of “The Biggest Thing in Wrap” for 2023.
I hand-lettered the typography on the street posters to give them an authentic feel, created a skin for the Rolling Stone website and animated some online social videos to promote the launch.
Credit: Thinkerbell
