Mount Franklin’s new flavoured water range had their key visuals for the products’ launch created by Saatchi and Saatchi and I inherited the key visual and campaign headline from them. The client wanted to create a bigger sense of movement and dynamism for their in-store and OOH offering and asked for the out-of-home and shopper marketing displays to make customers feel thirsty when seeing the visual and to make more of the flavour cues to give the range more impact. I created a water splash to give the pack shot some energy and pulled the fruit illustrations off the pack, bringing the flavours to life.
Additional concepts