Pfizer have a new platform called My Community Health. It’s a portal for Pharmacists to access local area knowledge and insights into their customers and is built on their rewards program. In addition to a robust email marketing campaign, the client wanted a short explainer video they could use to simply show Pharmacists what My Community Health was all about. Over 3 weeks I created storyboards from the script which needed sign off before animating the clip. Last minute changes to the script and music meant a lot of scenes needed timing changes and re-animating but the animated component and post-production in Premiere Pro took roughly 40 hours in total. Watch the video here: https://vimeo.com/305637980
