For the Public Libraries Victoria eResources campaign, I led the design, art direction and photography for a state-wide awareness initiative aimed at engaging 20–40-year-olds to help combat the cost of living crisis. The creative focused on storytelling through vibrant, real-life photography, paired with a bright, modern colour palette where each colour represented a different media activity, like listening or reading.
I developed a visual system that combined accessible typography with a playful stamp-shaped tagline device, referencing the cultural legacy of libraries while keeping the look contemporary. I also art directed and photographed volunteers from the libraries' staff to feature in the campaign and retouched
their images.
their images.
The campaign spanned out-of-home, digital, and social executions, with layouts designed to be customisable for local library use. In addition to the out-of-home campaign, I wrote a social content guide to help individual libraries build social assets to promote each eResource.
