The Fruit Box Group is of one of Australia’s most popular B2B fresh fruit delivery services. They also deliver a range of other food products to businesses including milk, coffee and other office essentials. They asked for an update to their branding to embody the group’s core values of health, humour, happiness and positive energy. I presented to the client a number of different logos, colourway options, palette selections and in-situ examples.
They bought a stacked option using Cera Pro for the typography and was robust and modern to push the brand forward.
