XXXX has been the beer of Queensland for 145 years and is committed to protecting ‘the good life’. To help solve the Carp problem in QLD, we turned cans of XXXX beer into lures, and an invitation to fish. We repurposed the XXXX GOLD can, adding a carp-attracting lure outline around the logo.
The can was then re-branded XXXX LURE instead of the classic XXXX. I used my 3D skills to model the lure, texture the XXXX can and animated the scene in-situ for the case study.
The can was then re-branded XXXX LURE instead of the classic XXXX. I used my 3D skills to model the lure, texture the XXXX can and animated the scene in-situ for the case study.
Credit: Thinkerbell
This won best ads for Interactive: https://www.bestadsontv.com/ad/147784/XXXX-Gold-Lure-Lager
