In 2022 Thinkerbell launched the latest iteration of the ‘Give a XXXX’ brand campaign for Lion, inviting beer lovers to give a XXXX about the environment, if not for the world, for beer. The integrated campaign celebrates 144 years of the beloved Queensland beer brand’s commitment to the Aussie good life, with the work launching across TVC, OOH, digital and social.
I worked with the creative director to craft the type and design of the out-of-home executions, the digital display ads and animated 7" 9-16s, which launched concurrently nationwide.
Credit: Thinkerbell
